Act! Hero
Act! is the leading CRM and Marketing Automation platform that empowers small and mid-size businesses to market better, sell more, and create customers for life.

About this App

Make great customer relationships an everyday reality.

Real relationships. Real results.

Act! is perfect for small and midsize businesses looking to market better, sell more, and create customers for life.

Key Features

With unparalleled flexibility and freedom of choice, Act! accommodates all the unique ways you do business.

  • Customer Management

  • Sales Pipeline Management

  • Marketing Automation

  • Activity Management

Customer Relationship Management made easy.

Everything you need to market like a pro, turn leads into sales, and win raving fans for life.

CRM and emarketing together as one – Act! provides users with everything they need to market like a pro, turn leads into sales, and win raving fans for life. For over 30 years, Act! has been a pioneer in the small & midsized business software market and today offers the rich functionality, unparalleled flexibility, and exceptional value that enables a perfect fit for every customer.

Why choose Act!?

The total relationship package.
Building loyal customer relationships is easier than you think. With powerful CRM and Marketing Automation tools in one, you can easily up your sales and marketing game – and ultimately create customers for life.

Unparalleled SMB know-how.
Put your trust in the most capable hands. We’ve empowered the success of millions (yes millions) of SMBs across a wide range of industries. This helped us perfect Act! with the most ideal feature set and almost no learning curve.

Unmatched flexibility and choice.
You’ll never have to settle again. Why? Act! accommodates all the unique ways you work and adapts to any business. Plus, you’ll never grow out of Act!, because we offer a portfolio of solutions that fit your needs at any stage.

Cost (from)


Free Practice Subscription


14 day free trial, fully functional, no credit/debit card required

Partner Program

Support Channels

  • Email
  • Live Chat
  • Online Help
  • Phone
  • Web Form

Mobile Platforms

  • Android
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  • iOS
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Geographies Served



App features per category


  • Relationship history: Leverage rich customer profiles to help personalise every interaction.

  • Centralised customer data: Bring calls, emails, notes, activities, and documents together in one organised place.

  • Powerful search: Locate the customer information you need in an instant.

  • Offline and mobile access: Be informed and prepared while in the office or on the road.


  • Opportunity tracking: Keep every detail of each sales opportunity at your fingertips - in the office or on the road.

  • Pipeline management: Assess your sales pipeline by product, territory, sales stage, agent, region and more.

  • Sales process management: Advance deals through stages of custom or out-of-the-box sales processes.

  • Actionable insights: Focus your time where it counts with insights from interactive visual dashboards.


  • Personalised campaigns: Use turnkey templates or design your own for maximum impact.

  • Automated workflows: Define outreach strategies to effortlessly stay engaged with prospects and customers.

  • Landing pages: Capture leads with high-converting landing pages and web forms.

  • Real-time metrics: Know what's working instantly and prioritise follow-ups.


  • Customer activities: Track all current and prior activities for each customer within their record.

  • Prioritised task lists: Know where to focus your time throughout the workday.

  • Calendar & email integration: Keep appointments and communications in sync at all times.

  • Notifications and alerts: Never miss an opportunity or overlook a key task.

Visit Act!

Some details on this page are subject to change. If you see something wrong please contact us here.

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