Intuit

Intuit helps consumers and small-to-mid-market businesses manage money, run finances, and grow. Its core products are TurboTax (tax preparation), QuickBooks (accounting, payroll, payments, and cash-flow tools), Credit Karma (personal finance insights, credit monitoring, and curated offers), and Mailchimp (email/SMS marketing and automation). Across these products, Intuit embeds Intuit Assist, a generative-AI assistant that automates tasks and surfaces personalized recommendations.

Flagship products:

• TurboTax – Your taxes done right - DIY or expert-assisted tax filing with guarantees on accuracy and maximum refund.

• QuickBooks – Run your business - Business finance suite covering bookkeeping, invoicing, payments, payroll, time tracking, reporting, and financing—plus 800+ integrations.

• Credit Karma – Make financial progress - Free credit scores/monitoring, financial insights, and recommendations for credit cards, loans, insurance, and more

• Mailchimp – Grow your business - Marketing automation platform for email/SMS and omnichannel campaigns.

AI platform: Intuit’s proprietary GenAI stack (GenOS) powers Intuit Assist across TurboTax, QuickBooks, Credit Karma, and Mailchimp to automate bookkeeping, analyse finances, draft campaigns, and more.