AI in practice guide

AI is everywhere.

But most accounting firms are still asking the same question:

Does this actually make my practice better?

AI in Practice is a practical guide to applied AI in accounting for accountants and bookkeepers who want clarity, not hype. Based on 2026 research with hundreds of accounting firms, it shows where AI delivers measurable value today, where it falls short, and how leading practices are using applied AI to reclaim time, confidence, and control.

Download the guide to learn how AI earns its place in modern accounting.

What this guide helps you do

A clear, practical view of how AI fits into modern accounting.

This guide helps you:

• Distinguish between applied AI and surface-level automation

• Identify where AI delivers meaningful time savings in accounting workflows

• Understand how trust, security, and human oversight shape successful adoption

The focus is on clarity, control, and confident decision-making as AI becomes part of everyday practice.

The role of the accountant in 2026

AI won’t replace accountants, but it will reshape where value is created.

As AI takes on more technical and repetitive work, accountants’ influence expands into:

• Client technology and AI decisions

• Data confidence and governance

• Operational and strategic planning

• Guiding responsible AI adoption

The opportunity isn’t to do less. It’s to do more of what only humans can do: judgement, context, relationships, and trust.

AI supports that shift, when it’s applied with intent.

What winning firms do differently

Winning firms don’t chase AI experiments. They apply AI where it earns its place.

Leading firms share a common mindset:

• They treat AI as a tool, not a standalone strategy

• They automate specific jobs, not entire professions

• They keep humans firmly in the loop for safeguards

• They always prioritise reliability, not novelty

Instead of asking, “Where can we use AI?” they ask:

“Which tasks should machines handle so people don’t have to?”

That mindset turns AI from noise into leverage.

Download the guide today >