App Advisory Plus Accountex London - Line Up - 14th & 15th May

We are so excited to be hosting some fantastic sessions at Accountex this year. Read the full details of our line up below and join us on the 14th and 15th May in Theatre 9 at Accountex.

Day 1 - 14th May

10.00am to 10.40am

AI (Artificial Intelligence) is the phrase on the lips of commentators, talking up the impact of AI on the future role of accountants. Will it have an impact? Of course it will, but our focus should be on the aspects that have made us indispensable throughout every other aspect of technological development. That is our ongoing development of HI, Human Intelligence. In this session Will Farnell will explore how technology is supercharging our own natural human abilities as advisors, mentors and aides supporting our clients in all aspects of their business and personal lives.

11.00am to 11.40am

What does practice management software truly mean in 2025? This session unpacks the essential components of a modern system, how to evaluate solutions, and how your practice management software fits in a connected ecosystem. Backed by exclusive benchmarking data, discover how top-performing firms structure their tech stacks – and where laggards fall behind.

12.00pm to 12.40pm

Is MTD IT only a legislative change or does it bring surprising benefits?

Discover how MTD IT can support client acquisition, improve practice workflows and support recruitment and retention across firms of all sizes.

1.00pm to 1.40pm

The accounting tech industry is evolving rapidly, with vendor consolidations, tech-driven disruptions, and investor-backed models reshaping the landscape. Bench Accounting’s shutdown exposed key risks, from data accessibility issues to automation limits and VC influence. Experts will discuss: How app consolidation is changing the industry & its impact on accountants; Lessons from Bench’s downfall; data risks, automation failures & financial weaknesses; How to future-proof your practice with the right strategies, tools & training. Join us for insights on navigating change and building a more resilient accounting firm.

2.00pm to 2.40pm

Kelly Goss will explore how Zapier’s AI features can revolutionise your automation workflows, from faster Zap building to chatbots and AI agents. Join Kelly for insights on how Zapier works to automate workflows and integrate different apps seamlessly; Discover how to leverage AI to build smarter, more efficient Zaps that can adapt to changing workflows and reduce manual input; Learn how to integrate and use AI-driven chatbots and agents to enhance customer interactions and automate tasks efficiently and delve into additional AI-powered tools and features that can enhance your workflow automation and productivity.

3.00pm to 3.40pm

The industry is changing fast and many firms are transitioning from traditional compliance to advisory firms. What key trends will drive this transformation, and how will AI reshape all of this? Join Spotlight Reporting’s Lou Elliott and industry expert Amanda C. Watts for an exclusive session, with insights from the 2025 Global Advisory Trends report. Plus, hear from Oliver Blackmore, Director at Elver E-Commerce Accountants, on key industry shifts and actionable strategies to future-proof your firm. Don’t just keep up—get ahead and join the conversation.

4.00pm to 4.40pm

Just like advisory, we are all told we need to be digital accountants, advising clients on the software they should be using. But is this an opportunity or a threat? How do we ensure we are doing this well and not risking client relationships. Find out from those that have succeeded, as well as failed.

5.00pm to 5.40pm

Digital Distruptors John Toon and Ryan Pearcy go head to head to debate the topic on everyone lips after a day at Accountex 2025.

Join us for an end of day drink as hosts of the Digi Tool in Accrual World argue the true role of AI for the profession.

Day 2 - 15th May

10.00am to 10.40am

As we gear up for a more extensive MTD landscape how can you leverage the increased compliance interactions with clients to expand and enhance your client value proposition? We’ll explore the crucial personal data required to REALLY know your clients and we’ll delve into the importance of where technology can help you to deliver the human firm. We will be discussing how to monetise your value proposition, the size of the opportunity and how much money you are leaving on the table right now.

11.00am to 11.40am

In 2025, large-firm consolidation is forecast to continue, and we can expect the rapid growth of start-up firms as Accountants and Bookkeepers look to innovate and offer clients a different service. Pressure to succeed the first time around will be sky high.

Discover the essential steps new firms must take to achieve that success and become a client and tech-first practice.

12.00pm to 12.40pm

How do accounting firm leaders successfully adopt and implement practice management software? In this candid panel discussion, firm owners share their firsthand experiences – the challenges, wins, and unexpected insights. Learn what worked, what didn’t, and how the right tech stack fuels efficiency, profitability, and firm growth in a connected ecosystem.

1.00pm to 1.40pm

App (or systems) advisory is an ever increasing service that progressive firms offer, but how do you master it, can you, and where do you draw the line. This session will help you understand how to get started in system advisory, how far to go, how to charge and how to resource the service offering.

2.00pm to 2.40pm

The constant changes in digital tools and accounting solutions in the profession can be overwhelming but you’re not alone. In this fast paced session, Will Farnell and Steve Cox will share how the latest tech trends in 2025 can streamline your processes, increase efficiency, and drive more value for your clients.

In this session you’ll learn:

• Time-saving accounting technologies

• Enhancing client relationships through digital tools

• The future of cloud accounting

3.00pm to 3.40pm

Join us for an interactive drop-in session designed to showcase how App Advisory Plus empowers accountants and bookkeepers with the tools and expertise needed to navigate the app ecosystem. This is your chance to ask questions and get tailored insights from our expert co-founders. No formal presentation – just real conversations and expert guidance. Stop by, say hello and join the conversation!

Book your free tickets now - https://www.accountex.co.uk/london/