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Join App Advisory Plus at Accountex London on 13th & 14th May 2025 at the ExCel London | Stand 1971 & Theatre 10
We’re excited to be hosting the App Advisory Plus Theatre (Theatre 10) at Accountex London this year, where we’ll be bringing together a fantastic line-up of sessions focused on building the future-ready accounting firm.
Across the two days, we’ll be sharing practical insights, real-world strategies, and conversations designed to help firms navigate what’s next.
You’ll find the full session line-up below and we can't wait to see you, make sure to stop by stand 1971 to say hello.
The UK economy has stalled. Clients are being squeezed by the cost of living crisis, rising wages and higher taxes — facing tougher challenges than during Covid. So what can accountants do now?
Will Farnell explores how better client conversations create clarity — not just for the business, but for the ambitions of the business owner. Joined by Richard Bertin (All In Place), he shares practical steps to tackle today’s economic pressures and maximise your impact at Accountex.
Artificial intelligence is no longer a future concept in accounting — it is reshaping how work is delivered, priced and valued. From automated bookkeeping to smarter reporting and faster communication, AI is changing day-to-day practice.
This session cuts through the hype to show where AI delivers real value today. Using practical examples, it explores time savings, accuracy gains and workflow shifts — and what this means for pricing and advisory.
It also covers governance, risk and data security, helping firms adopt AI responsibly and profitably.
The world of work is transforming fast. AI and automation are reshaping roles, while SMEs face mounting pressure around hiring, retention and rising people costs.
For accounting firms, this isn’t just an HR issue — it’s a strategic advisory opportunity.
In this thought-leadership session, App Advisory Plus and Employment Hero explore the workforce trends shaping 2026 and what they mean for profitability and resilience. Discover how firms can help clients reset processes, rethink workforce design and move beyond payroll compliance into strategic workforce advisory.
AI is moving faster than most firms can keep up — but you don’t need to be an expert to harness it. This energising session guides you from exploration to integration using a practical three-phase framework: individual experimentation, team adoption and operational embedding.
Discover how to automate emails, meeting notes, variance analysis and SOPs while building confidence across your firm. Packed with real examples and ready-to-use ideas, you’ll leave with clear next steps to save time, elevate advisory and embed AI without overwhelm.
In this session, Kelly Goss demystifies AI agents and shows how to use Zapier to build practical, business-ready automations across finance, operations and client services.
You’ll learn the basics of Zapier, what AI agents really are (and aren’t), and where they add value beyond simple workflows. Through real accounting and advisory use cases — from client onboarding to internal knowledge agents — discover how to move from idea to implementation without coding or replacing your tech stack.
The accounting profession is evolving fast, and the firms thriving today are those embracing an advisory-led model built on purpose, people, and technology. Will and Richard will explore how forward-thinking firms are reshaping their practices. They’ll discuss why advisory is becoming essential, how purpose-driven firms attract better clients and talent, and how aligning people, process, and technology helps deliver scalable, high-value services. Discover what successful firms are doing today to future-proof their business and deliver extreme value.
With a combined 40 years’ experience building innovation-led accounting firms, Will and Lucy have seen it all. In this candid fireside chat, they share the highs, lows and hard-earned lessons from two decades of tech evolution and people leadership. Reflecting on what’s changed — and what lies ahead — this session promises honest insight, practical learning and plenty of real-world perspective.
The accounting firm of 2030 will look very different. AI, advisory evolution, new pricing models, talent shortages and rising client expectations are reshaping the profession. This forward-looking session gives firm leaders practical insight into the changes they must embrace now to stay relevant, profitable and competitive.
As day one draws to a close, join us for a drink and a lively, interactive discussion on the strategic decisions and priorities needed to build a future-ready, resilient firm.
Cloud accounting transformed the profession, moving firms from desktop software to connected, real-time client conversations. But cloud was only the foundation — and largely finance-focused. Today, business owners want more.
Driven by AI’s potential and the progress cloud has delivered, they expect deeper discussions about operations and performance.
This session explores the shift from cloud finance to true digital service delivery, showing how forward-thinking firms build connected ecosystems, automate workflows and unlock higher-value advisory.
Your firm already holds the data clients will pay for — you’re just not packaging it. Learn how to productise insights, price advisory services and create recurring revenue using existing data. Demonstrates how everyday bookkeeping outputs can be packaged into paid advisory services without increasing workload.
AI in accounting has entered its next phase. The hype hasn’t disappeared — it has matured. This session unpacks the key insights from The State of AI in Accounting 2026 Report.
Discover the top ways professionals are using AI, the tools gaining traction, and why scepticism is growing. Learn why training, governance and strategy now predict success — and how sentiment has shifted over three years.
Whether leading adoption or finding your footing, you’ll leave with the clarity and direction to move forward confidently.
As the session draws to a close, this panel pulls together the key insights from technology, advisory, people, pricing, and client strategy to show what it really takes to build a future-ready firm. Attendees will leave with a practical roadmap, clear priorities, and actionable ideas to strengthen their firm, reduce overwhelm, and confidently navigate the next five years — turning disruption into opportunity.
Making Tax Digital for Income Tax is here — but technology alone won’t guarantee compliance or efficiency. This session explores how firms can use digital tools strategically to meet MTD requirements, streamline workflows, reduce errors, and deliver better client service. Attendees will gain practical insight into integrating tech, updating processes, and preparing teams to thrive under the new rules — turning compliance into opportunity, not stress.
For larger businesses, the gap between ‘getting the data in’ and ‘getting the money out’ is where profitability dies for an accounting firm.
Join FreeAgent and Apron as we reveal how the implementation of a number of AI tools bridges this gap.
Learn how to build a tech stack that thinks for itself – identifying patterns, managing complex workflows, and executing payments with superhuman accuracy.
This isn’t just about saving time, it’s about using the tech ecosystem to offer a premium service that scales without increasing your headcount.
Book your free tickets now - https://www.accountex.co.uk/london/
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