Thank You for Joining App Advisory Plus at Accountex London 2025!

What an incredible two days we had at Accountex London 2025!

A huge thank you to everyone who visited our stand, joined our theatre sessions and contributed to making this one of our most impactful events yet. Whether you stopped by for a quick chat, attended one of our theatre talks, or simply came to say hello – we’re so grateful for your support.

This year’s line-up was our most ambitious to date, covering everything from AI and automation to the evolving landscape of practice management, MTD, advisory services, and the ever-shifting accounting tech ecosystem.

🔍 Day 1 kicked off with a powerful reminder from Will Farnell on the importance of Human Intelligence (HI) in an AI-driven world, followed by sessions unpacking modern practice management, the real value behind MTD ITSA, and insights on consolidation and risk. Kelly Goss shared how to supercharge workflows with Zapier and AI, while Spotlight Reporting’s Lou Elliott, Amanda C. Watts, and Oliver Blackmore gave us a data-led peek into the future of advisory. The day wrapped up with lively debates, lessons from both wins and failures in digital advisory, and the ever-entertaining face-off between John Toon and Ryan Pearcy.

💡 Day 2 continued the momentum with sessions on leveraging compliance to grow client value, scaling new start-up practices, candid tech implementation stories from firm owners, and practical guidance on delivering systems advisory as a service. We closed out with a fast-paced tech trends session from Will Farnell and Steve Cox, and an open Q&A drop-in session hosted by our expert co-founders.

A Massive Thank You

To our amazing speakers – thank you for your time, insight, and passion. You made the sessions relevant, actionable, and inspiring.

To everyone who engaged with us at the stand or in our theatre – thank you for being part of our community. Your curiosity, questions, and feedback keep us moving forward.

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Until next time – thank you again, and we’ll see you soon!

—
The App Advisory Plus Team