Joiin - Behind the Product

From a bold idea to a global platform

Since launching on the Xero and QuickBooks marketplaces in 2018, Joiin has grown steadily with a focus on keeping things simple and genuinely useful. Customer feedback has shaped the way we work and helped us understand where the real value lies.

Today, more than 50,000 organisations across 200 countries use Joiin to manage reporting across multiple entities, with over 2 billion transactions flowing through the platform every year.

Listening, building and moving forward

Lucien also talked about some of our newest features, like branded report packs, AI-generated insights, and our live Excel Add-In, all designed to help finance teams save time and work with more confidence.

The interview also explores how our founding team works together, the value we place on trusted partnerships, and why listening to customers continues to guide our roadmap.

You can read the full conversation with Lucien on the Bishop Fleming website:
👉 Read the full article

“The real turning point came with customer feedback. We realised the true value wasn’t just helping with M&A, it was financial consolidation and aggregation.”

– Lucien Wynn, CEO and Co-Founder, Joiin